Digital L&K Saatchi & Saatchi has been leading the digital curve in India through some truly innovative, path-breaking and insightful work over the past 6 months. They have been breeding this culture of creativity through the in-house ideas incubation lab, and the results are for everyone to see, with a rich haul of metals across the world’s most prestigious award shows.
The campaign that brought in most of these metals is “Half Stories – The Journey of Doing Right”, for Tata Capital, winning a Gold at the Communicator Awards, New York; a Bronze at the Tambuli Award for Social Good, Philippines; 3 metals at the Campaign India Digital Crest Awards; 6 metals at Abby’s, Goafest 2014, including the only Grand Prix awarded in Digital; and 2 metals at the Indian Digital Media Awards!
Anil Nair, CEO of Digital L&K Saatchi & Saatchi, says about this campaign that combined creativity with storytelling “It was a crowd sourced, live action, social media reality show that travelled all the way from Dharamsala to Guwahati, across North-India. All through this serendipitous ride, we discovered Half Stories of fortitude, courage and hope. We then invited people to participate in making the “Half Stories” of these courageous people complete by donating or supporting the cause on their social networks. The idea was to inspire people to ‘Do Right’ by demonstrating the effect of philanthropy first hand. That’s a true Lovemark.” Find out more about this campaign here. Find out more about the other stories at www.doright.in.
“The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves,” said Veetika Deoras, Head Brand Marketing, Corporate Communication and Digital Vertical, Tata Capital. “’Half Stories’ is a platform that allows us as ordinary people, to get connected with simple stories of simple needs of other people and together script a happier end. It is about two halves, which ordinarily would have never met, meeting. We are deeply encouraged by this recognition and support.”
Digital L&K Saatchi & Saatchi has also been recognized for its campaigns for Idea Cellular & Morphy Richards. To celebrate 5 million Facebook fans, a app was created that would generate personalized tunes based on every individual’s unique mobile number – a truly unique digital gift for loyal fans. The app won a silver at CIDCA in the Apps category, and a Gold at Abby’s, Goafest, for Best Use/ Integration of Music. View the video here.
For Morphy Richards, in order to promote ‘smart ideas for your kitchen’ concept, an innovative banner was created which blended all articles on that webpage toshowcase Morphy Richards range of blenders. This got a Bronze at CIDCA, in the Display category, and a shortlist at Abby’s, Goafest.
With clients supporting compelling and engaging campaigns, the team at Digital L&K Saatchi & Saatchi is all poised to push ‘creativity in action’ even further.