Archive for the ‘India’ Category

L&K Saatchi & Saatchi Recognised at POPAI India OMA Awards

Wednesday, April 9th, 2014


L&K Saatchi & Saatchi have been awarded Merit (Bronze) at the 2014 Point of Purchase Advertising International (POPAI) India OMA Awards for the design of an Interactive Tool Kit for Acuvue.

The awards, now in their fourth year, focus on outstanding marketing achievements for displays and campaigns in retail, bringing together brand marketers, retailers, design firms, advertising agencies and the marketing-at-retail industry as a whole.

As part of a shopper marketing campaign for Acuvue, the purpose of the Interactive Tool Kit was to introduce the 18 – 35 year old demographic to Acuvue’s contact lens product and position the brand as the choice that will enable Millennials to live life to the fullest.

An interactive self-help solution, the kit is to be used while a customer is waiting at an eye care practitioner. The kits come with sliders and multi-layered rotatable disks, each asking a series of questions about the shopper’s lifestyle which then decode an answer for the best product of lenses. A self-help test for Astigmatism was also integrated for post-test analysis.

Category: Awards, India

Brands Need To Tell Stories For The Greater Good

Monday, March 31st, 2014

Anil S Nair is CEO (Mainline) and Managing Partner of L&K Saatchi & Saatchi, India. This Op-Ed was originally published in Campaign India.

In a challenge to brand custodians and business leaders during a forum session at Dubai Lynx 2014 called ‘Storytelling for the Greater Good’, I started a conversation on the need for corporates to work towards building brands that impact society positively, while practising a similar internal culture.

The heart of the corporate is akin to the heart of a nation, and it is India’s narratives that have built the soul of India. Storytelling has been at the heart of India’s civilisation, and these stories have been passed on through oral tradition for millennia so that subsequent generations understood the collective ethos of the land.

The ethos of the corporate has always come from a culture of gain, not giving. Advertising merely carried these stories forward in the most entertaining way. But the creative industry has been given the opportunity to develop stories that can transform brands and also inspire people to push the human race forward. Storytelling can draw attention to important issues, provide ideas for action, encourage word-of-mouth, and help us be more accepting of each other.

If we look to the meaning and craft of India’s epic tales – such as the Ramayana and Mahabharata, folk tales, ballads and scriptures – generations have been in awe of India’s stories, and these narratives have influenced how India thinks of itself as a nation, and how others also think of us as a people.

The focus for years has been on telling stories but the most enduring part of any tale is the ‘moral of the story’. It’s the reason why the story is told in the first place. To foment good behaviour and pass on values, beliefs, even survival tactics. These messages at the end of the story urge people to behave and act in a good way in every interaction. When brands have a purpose to impacting for greater good, they move from story ‘telling’ to story ‘doing’.

But the future lies in story ‘living’ – one where the ‘greater good’ is no more between the brand and the people, but belongs almost entirely to the people. The ‘good’ is carried forward and practised internally by people associated with the business as well as society. When they start becoming evangelists of the ‘good’ is when the cycle that started with ‘storytelling for the greater good’ gets completed. Technology is one of the biggest facilitators of this. Peer-to-peer transmission of stories can make each one of us in society co-creators of a brighter future.

If business leaders the world over put humaneness at the centre of their profit creation efforts, then along with technology, creativity, culture and people, brands will have the ability to write and tell new stories. Stories that can change the way we uplift each other, and lead conversations that contribute to a better future for all.

Home page image: flickr/bmwguggenheimlab

1st Day: L&K Saatchi & Saatchi

Wednesday, February 5th, 2014

What does joining the Saatchi & Saatchi family feel like?

L&K Saatchi & Saatchi, India, celebrate their first day as part of our global Network with a party at Shiro, Mumbai.

One Team, One Dream.

For more photos visit L&K Saatchi & Saatchi’s Facebook page.


Category: Events, India

Saatchi & Saatchi India Rebrands as L&K Saatchi & Saatchi

Thursday, January 30th, 2014

Maurice Lévy, Praveen Kenneth & Chris Foster

Publicis Groupe announces the majority acquisition of Law & Kenneth, the largest independent Indian advertising and digital agency, to be integrated into Saatchi & Saatchi India.

Saatchi & Saatchi India will be re-branded as L&K Saatchi & Saatchi (Law & Kenneth Saatchi & Saatchi), which will strongly reinforce the agency’s presence in India between its offices in Mumbai, Delhi, Chennai and Kolkata.

Law & Kenneth was founded in 2004 by Praveen Kenneth and Andy Law, along investor and co-founder, Anita Roddick of The Body Shop, and counts over 285 professionals. It has since grown into a full service agency specializing in traditional and digital advertising, branding and marketing. The agency serves a wide range of local and global clients, including Renault, Dabur, TATA AIG Insurance, Godrej, ITC, Reliance, Idea and Hero MotoCorp.

Law & Kenneth Chairman and Managing Director, Praveen Kenneth, will manage the new entity in the same role. He will join the Saatchi & Saatchi Asia-Pacific board and will work directly into Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific. Praveen Kenneth was CEO of Publicis India from 1999-2003.

The Law & Kenneth management team will assume the management operations of Saatchi & Saatchi India (L&K Saatchi & Saatchi), creating a strong value proposition combining the best of both agencies.

The senior management team of Law & Kenneth including, Anil S. Nair (CEO and Managing Partner), Sandhya Srinivasan (Chief Strategy Officer and Managing Partner) and Anil K. Nair (CEO Digital and Managing Partner) will continue their respective roles in the new entity. Law & Kenneth’s CFO Vijay Agarwal will report to Johann Xavier, Regional CFO for Saatchi & Saatchi Asia-Pacific.

Maurice Lévy, Chairman and CEO of Publicis Groupe, states, “We are excited to be adding the breadth and depth of talent and resources of Law & Kenneth to the Saatchi & Saatchi network in India, a growing and important market for Publicis Groupe as a whole. Praveen has built an impressive network throughout the country, one that will provide a heightened added value and a mutually beneficial relationship for both existing and future clients. We are glad to be welcoming him back into the Publicis Groupe family.”

Chris Foster continues, “Law & Kenneth brings an ideas-driven entrepreneurial spirit and a comprehensive range of services to Saatchi & Saatchi, including advertising, design and importantly a strongly integrated digital presence with its digital business Digital Law & Kenneth. The Saatchi & Saatchi global network is dedicated to strengthening its focus in Asia-Pacific, home to 60% of the world’s population and several vibrant economies. India is a lynchpin in this equation. We believe that with our combined knowledge, skills and creativity, nothing is impossible in this country and this market.”

Praveen Kenneth states, “Law & Kenneth was born out of passion and has always focused on adding value to client brands and to the lives of people we touch every day. This has helped us become the largest independent agency in India in just over 10 years. Our story is an example of the Saatchi & Saatchi spirit of Nothing Is Impossible. The combination of Law & Kenneth’s stability, size proven success and experience in India’s dynamic market place, together with Saatchi & Saatchi’s iconic status and mystique, results in a creative powerhouse that is L&K Saatchi & Saatchi. Success for us will be to use the philosophy of Lovemarks to win the hearts of Indian consumers and grow our clients’ brands and reputations.”

Category: India

Can Digital Be Put On Hold?

Thursday, September 12th, 2013

Source: flickr/Foomandoonian

Anirban Roy is Head of Strategic Planning at Saatchi & Saatchi India. In a piece for Campaign India, he reflects on our relationship with social media and how it affects how we view and participate in our past, present and future.

…Cultural historians argued earlier that the self was defined by the other. The male gaze made the female attractive. Not anymore. Today, our perceived gaze must match the other’s response. Like. Comment. Share. Retweet. Digg. Pin.

Have you ever noticed how the social media vocabulary is full of verbs? None of it is passive.
What does that do to self worth?
What does that do to memory?
Is the memory of the social media currency earned or of the moment that makes it memorable?

Research suggests that after a post gets 11 likes or positive validation, one does not look at who likes it, but just the number…

Read the full article here

Category: Digital, India

Saatchi & Saatchi India adds some spice, wins General Mills’ Parampara account

Tuesday, October 23rd, 2012

Saatchi & Saatch Mumbai today announced the addition of Parampara, a range of ready-to-cook Indian gravy mixes by General Mills to its portfolio.

Talking about the new addition, Nisha Singhania, General Manager, Saatchi & Saatchi, Mumbai said, “At Saatchi & Saatchi we believe in being a Lovemark to our clients. No better affirmation of that when an existing client awards you with more business. We are extremely thrilled to be working on Parampara and look forward to making it a great success”.

Ramanuj Shastri, National Creative Director, Saatchi & Saatchi India added “It’s a challenging yet interesting category and Saatchi & Saatchi is honoured to be chosen for the task. We will do everything possible to justify the trust reposed on us by General Mills.”

Building on their strong relationship worldwide with Saatchi & Saatchi, General Mills after acquiring Parampara early this year, entrusted the agency with the task of creating a niche positioning for the Brand. General Mills and Saatchi & Saatchi relationship started with Pillsbury and grew further with Nature Valley and Haagen-Dazs. The agency currently handles General Mills’ portfolio of consumer favourites in India including Pillsbury Chakki Fresh, Multi-grain & Gold Atta, Pillsbury Cake Mixes, Betty Crocker Dessert Mixes, Green Giant frozen vegetables, Nature Valley granola bars and Haagen-Dazs super premium ice creams. With the addition of Parampara, Saatchi & Saatchi is ready to explore more opportunities with a Brand that connects with the Indian consumers.

Homepage, post image by jules:stonesoup

Category: India, New Business

Indian Women Take The Olay Total Effects Skin Challenge

Tuesday, September 25th, 2012

Campaign advertorial (click to enlarge)

Olay, P&G’s leading skin care brand in India, has devised a big campaign, ‘Olay Total Effects Skin Challenge’, along with a consumer engagement program. The main intention behind this campaign was to make Olay a Lovemark among consumers.

Saatchi & Saatchi India wanted to give women a platform where they could not only share their stories, but also challenge themselves when it came to younger looking skin.

The insight that they wanted to tap into was: for many women, as life changes over the years, so do their priorities at every stage. And while other things become more important, skin takes a back seat.

Campaign advertorial (click to enlarge)

Danish Rahman, Associate Marketing Director – P&G Olay adds, “Olay Total Effects, being one of the leading brands in India, understands the challenges that women face every day. Because of which they are unable to give enough time to their skin. So we have asked women to take the Olay Total Effects Skin Challenge and reclaim their beauty.”

Saatchi & Saatchi India took this thought forward via television, print, digital and social media. The campaign was divided into phases.  First they sparked off a debate by posting controversial statements online. After that they conducted a Nielsen survey and posted the results, which created more buzz.

Then they urged women to take the Olay Total Effects Skin Challenge and tell them how it made a difference in their skin and their lives. Simultaneously, they also had various apps and facebook activities that kept the interaction going.

As the campaign went on, women started posting the compliments that they started receiving from others. These were then printed as advertorials and played as TV spots.

Our brand ambassador, Kajol, also brought this thought alive as she narrated her life story about how Olay Total Effects has helped her look young and beautiful through the different life stages of her life.

Commenting on the campaign, Ramanuj Shastry, Chief Creative Officer, Saatchi & Saatchi elaborates, “Every woman is beautiful. But as her priorities change over the years, she becomes so busy that skin care isn’t that important like it used to be. But why should her beauty be left behind, just because she’s married or a mother? That’s why through the Olay Total Effects Skin Challenge, women can now become and feel beautiful all over again.”

Category: Campaigns, Creative, India

Saatchi & Saatchi India announces new additions to its creative team

Thursday, September 6th, 2012

Saatchi & Saatchi today announced the inclusion of 2 new members in its creative team – Anant Medepalli as Creative Director and Vihar Patkar as Associate Creative Director. Anant and Vihar have both spent over 10 years in the business and have been associated with Saatchi & Saatchi in the past.

Anant Medepalli

Talking about his reunion with Saatchi & Saatchi, Anant Medepalli said, “I was with Saatchi & Saatchi from 2004 to 2009. After spending a couple of years at Leo Burnett, Nairobi, I am back home – Saatchi & Saatchi. I have always been a big fan of Lovemarks – Saatchi’s philosophy of developing a loyalty to brands that goes beyond reason. Many of the social media initiatives and activations we see around these days are actually the Lovemarks philosophy in action.

Currently Saatchi & Saatchi is a brand new place that’s buzzing with opportunities. It is where hot, contemporary ideas can be brought to life. With a clear focus on unconventional media this place has already embraced the future. And of course, Ashutosh and Ramanuj are brilliant creative leaders. When it comes to raising standards, they mean business.”

Vihar Patkar

Vihar Patkar said of his appointment,  “I wanted to become a scientist but the artist within me made me join J.J. Institute of Applied Arts. Having been in advertising for 10 years now, I realised I do what a scientist does – I innovate! That’s what I love. I was with Saatchi & Saatchi, Mumbai from 2005 to 2008. In 2008, I joined Rediffusion Y&R. After spending 3.5 years there I joined Salt Brand Solution in 2011. But when I got an offer from Saatchi & Saatchi, Mumbai once again I was really excited. I have worked with Ramanuj and Ashutosh before and they are my mentors. I would love to do work in the non-conventional and digital media”,

Talking about his new team members, Ashutosh Karkhanis, Executive Creative Director, said, “I have known Vihar since the last four years. He is a fantastic creative mind. He may come across as a quiet person, but there is a mad creative person inside him, who is always looking for an opportunity to create something out of the box. He is very versatile in his thinking. Though Anant is a new addition to our creative team, this is his second innings at Saatchi and he is already feeling at home. He is very methodical in his thinking and a strong believer of Lovemarks. I’m very excited with the fact that we are adding people like Vihar and Anant to the Saatchi family.”

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Category: India, New Hires