This article is written by Praveen Kenneth, Co-owner and Chairman, L&K Saatchi & Saatchi, India. It was first featured in the Economic Times.
I have always found inspiration in a very old saying, which I have been sharing with as many people as possible. It has proved itself to be real and true. I believe it’s the Holy Grail that we lost in the journey of time. It goes as follows: “Life is not about finding yourself, life is about creating yourself”.
If you can spare a moment on that thought and give it some wing, you will see some truth to it. The science that encompasses the space and time continuum of the Universe that that we live in, in reality, is centred around a seemingly singular purpose of “creation”.
And creation is nothing but a result of something or someone that set out to create. Everything around us is indeed a creation. From the Universe created by a perceived Divine, to the material world that mankind created around its own self.
From creating small groups of people and tribes for safety in the harsh world thousands of years ago, to the creation of kingdoms to empires, creation has always marked the progress of humankind, however much we complain of its imperfections. It created an opportunity of expression for life and living.
Read the full article at the Economic Times