Archive for the ‘India’ Category

Digital L&K Saatchi & Saatchi’s ‘Haul of Fame’

Thursday, July 10th, 2014

Digital L&K Saatchi & Saatchi

Digital L&K Saatchi & Saatchi has been leading the digital curve in India through some truly innovative, path-breaking and insightful work over the past 6 months. They have been breeding this culture of creativity through the in-house ideas incubation lab, and the results are for everyone to see, with a rich haul of metals across the world’s most prestigious award shows.

The campaign that brought in most of these metals is “Half Stories – The Journey of Doing Right”, for Tata Capital, winning a Gold at the Communicator Awards, New York; a Bronze at the Tambuli Award for Social Good, Philippines; 3 metals at the Campaign India Digital Crest Awards; 6 metals at Abby’s, Goafest 2014, including the only Grand Prix awarded in Digital; and 2 metals at the Indian Digital Media Awards!

Anil Nair, CEO of Digital L&K Saatchi & Saatchi, says about this campaign that combined creativity with storytelling “It was a crowd sourced, live action, social media reality show that travelled all the way from Dharamsala to Guwahati, across North-India. All through this serendipitous ride, we discovered Half Stories of fortitude, courage and hope. We then invited people to participate in making the “Half Stories” of these courageous people complete by donating or supporting the cause on their social networks. The idea was to inspire people to ‘Do Right’ by demonstrating the effect of philanthropy first hand. That’s a true Lovemark.” Find out more about this campaign here. Find out more about the other stories at www.doright.in.

“The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves,” said Veetika Deoras, Head Brand Marketing, Corporate Communication and Digital Vertical, Tata Capital. “’Half Stories’ is a platform that allows us as ordinary people, to get connected with simple stories of simple needs of other people and together script a happier end. It is about two halves, which ordinarily would have never met, meeting. We are deeply encouraged by this recognition and support.”

Digital L&K Saatchi & Saatchi has also been recognized for its campaigns for Idea Cellular & Morphy Richards. To celebrate 5 million Facebook fans, a app was created that would generate personalized tunes based on every individual’s unique mobile number – a truly unique digital gift for loyal fans. The app won a silver at CIDCA in the Apps category, and a Gold at Abby’s, Goafest, for Best Use/ Integration of Music. View the video here.

For Morphy Richards, in order to promote ‘smart ideas for your kitchen’ concept, an innovative banner was created which blended all articles on that webpage toshowcase Morphy Richards range of blenders. This got a Bronze at CIDCA, in the Display category, and a shortlist at Abby’s, Goafest.

With clients supporting compelling and engaging campaigns, the team at Digital L&K Saatchi & Saatchi is all poised to push ‘creativity in action’ even further.

Category: Awards, Digital, India

Digital L&K Saatchi & Saatchi Wins At The Indian Digital Media Awards

Thursday, June 19th, 2014

Indian Digital Awards

The ‘Half Stories’ campaign, which has so far picked up 11 awards from various, prestigious bodies (including the Grand Prix at Goafest 2014), has added more metals to its list.

At the recently concluded Indian Digital Media Awards 2014 (IDMA), ‘Half Stories’ was awarded Silver in the ‘Best Benchmark Content/Branded Content’ category and Gold in the ‘Best Integrated Media Campaign – Social Cause’ category.

‘Half Stories’ was a campaign that got people to participate in and experience Tata Capital’s brand promise of ‘We only do what’s right for you’. A result of Digital L&K Saatchi & Saatchi and Tata Capital’s collaborative efforts, ‘Half Stories’ was a unique initiative of half finished video stories that (1) drew people in due to its incomplete nature and (2) gave them an opportunity to complete the stories through online monetary contributions or through social sharing.

Through this 24×7 live, online campaign, our ‘Do Righter’ Pankaj Trivedi undertook a 2000km bike ride across India to find and film everyday stories of everyday people living in the remotest parts of the country. These films with suggested solutions were made into webisodes that were uploaded on a dedicated website and promoted using social media, blogs and PR. The site also had a payment gateway for online donations. A true example of social media used for social good!

Category: Awards, India

Digital L&K Saatchi & Saatchi Earns Good Karma at the UA&P Tambuli Awards 2014

Wednesday, June 11th, 2014

Half Stories

The ‘Half Stories’ campaign created for Tata Capital stood out in the Advocacy category in the Tambuli Awards, where campaigns like ‘Smart Txtbks’ and ‘#RebuildPH’ gave it tough competition.

‘Half Stories’ recently picked up 6 awards at Goafest 2014, including a Grand Prix. And this adds another feather to the hat.

This was a campaign that got people to connect with and participate in Tata Capital’s brand promise of ‘We only do what’s right for you’. A result of Digital L&K Saatchi & Saatchi and Tata Capital’s collaborative efforts, ‘Half Stories’ is a unique initiative of half-finished video stories that (1) drew people in due to its incomplete nature and (2) gave them an opportunity to complete the stories through online monetary contributions or through social sharing.

Through this 24×7 live, online campaign, our ‘Do Righter’ Pankaj Trivedi undertook a 2000km bike ride across India to find and film everyday stories of everyday people living in the remotest parts of the country. These films with suggested solutions were made into webisodes that were uploaded on a dedicated website and promoted using social media, blogs and PR. The site also has a payment gateway for online donations.

The Asia-Pacific Tambuli Awards honours Social Good Marketing that Delivers Results. A Tambuli is a native horn, symbolizing authentic effectiveness in its ability to clearly transmit sound to distant places. It stands for marketing communicators who create and deliver messages focused on results that build long-lasting value for their organization, markets and stakeholders, and for the good of the society.

More ‘Half Stories’:

Raghurajpur Artists

Koshish School for the Deaf, Mumbai

School kids in Manali

School on the Indo-Nepal Border

Carpenter-Turned Didgeridoo maker, Rishikesh

Category: Awards, Digital, India

Digital L&K Saatchi & Saatchi Win Grand Prix at Goafest 2014

Monday, June 2nd, 2014

Digital L&K
Source: afaqs!

Following it’s recent win at the 20th Annual Communicator Awards, Digital L&K Saatchi & Saatchi’s campaign ‘Half Stories – The Journey of Doing Right’ for Tata Capital has been awarded the Grand Prix in Digital at Goafest 2014. In addition, the campaign was awarded Gold for ‘Online Integrated Campaign’ and Bronze for ‘Brand Film Created for Internet / Video / YouTube’, and Digital L&K Saatchi & Saatchi scored Gold for ‘Idea M-ID’ in the category of ‘Best Use or Integration of Music’.

‘Half Stories’ is a campaign that got people to connect with and participate in Tata Capital’s brand promise of ‘We only do what’s right for you’. A result of Digital L&K Saatchi & Saatchi and Tata Capital’s collaborative efforts, ‘Half Stories’ is a unique initiative of half finished video stories that (1) drew people in due to its incomplete nature and (2) gave them an opportunity to complete the stories through online monetary contributions or through social sharing. Read more about the campaign here.

Category: Awards, Digital, India

Digital Crest Award Success for L&K Saatchi & Saatchi

Tuesday, May 27th, 2014

Digital L&K Saatchi & Saatchi

Digital L&K Saatchi & Saatchi has kickstarted the award season with a bang. After receiving Gold at the Communicator Awards in New York, the agency has scored 5 metals across categories at the recent Campaign India Digital Crest Award (CIDCA) - 2 Gold, 2 Silver and 1 Bronze.

And this is how it was done: A personalized tune based on every individual’s unique mobile number was created to celebrate Idea Cellular reaching a fan base of 5 million – a digital gift that money couldn’t buy; An innovative banner that blended all articles on that webpage to showcase Morphy Richards range of blenders; And a dramatic, real-time 2000 km journey across India to find Half Stories and help Tata Capital bring alive its core philosophy of Doing Right.

Tata Capital’s ‘Half Stories’ campaign won Gold in the Integrated Category. It was also awarded Gold in the Online Video Category and Silver in the ‘Best Use of Social Media’ Category.

Besides several other shortlists in other categories, Idea Cellular’s ‘Musical-ID’ won Silver in the Online Apps Category. And Morphy Richards’ ‘Smart Ideas for Your Home’ web banner won Bronze in the Display Category.

View two of the winning campaigns:

Tata Capital ‘Half Stories’

Idea Cellular’s ‘Musical-ID’

Morphy Richards ‘Smart Ideas for Your Home

Category: Awards, India

Half Stories, Full Impact! Digital L&K Saatchi & Saatchi Win Gold

Friday, May 9th, 2014

Do Right

Digital L&K Saatchi & Saatchi wins Award of Excellence (Gold) in the Integrated Campaign – Social Responsibility category at the 20th Annual Communicator Awards for Tata Capital’s ‘Half Stories – The Journey Of Doing Right’.

‘Half Stories’ is a campaign that got people to connect with and participate in Tata Capital’s brand promise of ‘We only do what’s right for you’. A result of Digital L&K Saatchi & Saatchi and Tata Capital’s collaborative efforts, ‘Half Stories’ is a unique initiative of half finished video stories that (1) drew people in due to its incomplete nature and (2) gave them an opportunity to complete the stories through online monetary contributions or through social sharing.

Through this 24×7 live, online campaign, our ‘Do Righter’ Pankaj Trivedi undertook a 2000km bike ride across India to find and film everyday stories of everyday people living in the remotest parts of the country. These films with suggested solutions were made into webisodes that were uploaded on a dedicated website and promoted using social media, blogs and PR. The site also has a payment gateway for online donations.

“This Campaign has been an amazing experience. It actually leverages social media for social change and proves that business can work for social good too. It was a mammoth journey across Northern India with the campaign serendipitously unfolding every day. It was actually ‘Live Creativity’ at work,” said Anil K. Nair, CEO (Digital) & Managing Partner, Digital L&K Saatchi & Saatchi.

“The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves,” said Veetika Deoras, Head Brand Marketing, Corporate Communication and Digital Vertical, Tata Capital. “’Half Stories’ is a platform that allows us as ordinary people, to get connected with simple stories of simple needs of other people and together script a happier end. It is about two halves, which ordinarily would have never met, meeting. We are deeply encouraged by this recognition and want to thank the Communicator Awards panel for their vote of confidence in the campaign and supporting us.”

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago in New York, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Award of Excellence, its highest honor, is given to those entrants whose ability to communicate positions them as the best in the field.

Category: Awards, Digital, India

Digital L&K Saatchi & Saatchi Wins ‘Best Use of Social Media’

Tuesday, May 6th, 2014

Digital L&K Saatchi & Saatchi struck metal by helping Creative Portico Pvt. Ltd., one of India’s leading Bed & Bath brands, win the ‘Best Use of Social Media’ award at the Indian eRetail Congress 2014, a prestigious body which recognizes India’s most successful brands in terms of business performance, customer experience, innovation and leadership in the retail sector. The social media campaigns conceived and executed by Digital L&K Saatchi & Saatchi included the innovative Portico New York Pillow Fight App, a ground pillow fight event, #Pillowfightday – Twitter contest, The Pixella Campaign, I Am a Home Fashionista Contest, and Fashion@Home Blog, among other initiatives.

Category: Awards, Digital, India

Delna Sethna Patel Joins L&K Saatchi & Saatchi

Wednesday, April 30th, 2014

Delna

Delna Sethna Patel joins L&K Saatchi & Saatchi as Chief Creative Officer where she will primarily focus on their Procter & Gamble businesses namely Head & Shoulders, Ariel, Olay and Pampers.

Delna brings with her 17 years of experience having worked with agencies like Lowe, Ambience and JWT. Her last assignment was with Leo Burnett where she was the Regional Creative Director on Brand Whisper.

She has worked across an array of brands like Johnson Baby, Croma, Fair & Lovely, Lux, Sunsilk, ICICI Prudential Life Insurance, Bajaj Auto, Pepsodent, Tata Tea Gold, Lakme, Taj Hotels, Palaces & Resorts and Vivel to name a few.

On joining L & K, Delna says, “I am very to happy to be back and I’m looking forward to working with Anil and Praveen to grow business and push the creative envelope.”

Says Anil S. Nair, “Delna is a kind of creative leader who brings the best out of everyone who works with her, irrespective of the department they work in. We are excited to have such an inspirational leader in our team.”

Category: India, New Hires