Archive for the ‘New Zealand’ Category

Saatchi & Saatchi APAC Represents On Cannes Lions Jury List

Monday, March 30th, 2015

Cannes Lions

Cannes Lions have announced the names on the 16 juries for its 2015 awards taking place from 21 – 27 June. Guy Roberts, ECD of Saatchi & Saatchi New Zealand will be part of the Cyber Jury, and Sathi Anand, ECD of Saatchi & Saatchi Malaysia, will be part of the Outdoor Jury. Congratulations guys!

Other Saatchi & Saatchi creatives on the jury list are Luca Lorenzini, Italy (Direct), Kate Stanners, UK (Film), and our Worldwide Creative Director, Pablo Del Campo (Press).

Golden Night at AXIS for Saatchi & Saatchi New Zealand

Monday, March 16th, 2015

Axis Awards
Photo credit: Leon Rose

Saatchi & Saatchi New Zealand had a stellar evening at the Axis Awards in Auckland, winning a total of five Golds, two Silvers, seven Bronzes and a Grand Prix.

The winning work included Tui ‘Catch a Million’, created in partnership with client DB Breweries (part of the Heineken Group) and Apollonation that turned cricket stadiums ‘Tui’ orange and created a new media channel. The ‘Force Fit’ mobile app for the New Zealand Defence Force developed with Roam Creative that helped new recruits as well as regular New Zealanders reach their fitness goals. And the ‘wearable’ billboards for client L&P made from towels and jandals to help kiwis hold on to summer.

Saatchi & Saatchi NZ CEO Nicky Bell said: “Each of our Axis wins is a fantastic example of close collaboration with our clients and their partner agencies to create bold, genuinely shareable and effective ideas. We couldn’t be prouder of the recognition our teams received for their hard work last night.”

Saatchi & Saatchi New Zealand’s full Axis results are as follows:

Grand Prix PR/ Experiential – Tui – Catch a Million

Gold Integrated Axis – Tui – Catch a Million
Gold Direct Marketing Direct Other – Tui – Catch a Million
Gold PR/ Promo & Activation – PR – Tui – Catch a Million
Gold PR, Promo & Activation – Promo & Activation – Tui – Catch a Million
Gold Out of Home – Non Traditional – Tui – Catch a Million

Silver PR/ Promo & Activation – Innovation in PR/Promo & Activation – Tui – Catch a Million
Silver Out of Home – Innovation in Out of Home – Tui – Catch a Million

Bronze Digital Craft – Interface & Navigation – NZDF – Force Fit Mobile App
Bronze Digital Craft – User Experience – NZDF – Force Fit Mobile App
Bronze Digital and Interactive – NZDF – Force Fit Mobile App
Bronze Direct Marketing – Direct Campaign – NZDF – Force Fit Mobile App
Bronze Out-of-Home – Out-of-Home Posters – L&P – Hold onto Summer ‘Jandals’
Bronze Out-of-Home – Out-of-Home Posters – L&P – Hold onto Summer ‘Towels’
Bronze Out-of-Home – Transit Advertising – L&P – Hold onto Summer ‘Jandals’

Category: Awards, New Zealand

‘Fashionable Gimmicks’ Really Reveal Fascination With Ourselves

Monday, March 9th, 2015


This post was written by Jessica Reihana, Content Creator at Saatchi & Saatchi New Zealand. It first appeared on

The first time a friend of mine showed me her Nike Fuel Band I presumed my health-obsessed buddy was just going through another phase. It felt like a fashionable gimmick. She had the shoes, so why not the bracelet too? Like her stint with the Atkins diet, I just assumed she would soon tire of her health band and move onto something else.After a 30 minute in depth lecture on her daily step average, PB run times and the exact details of just how many minutes she could keep her heart rate above 100 beats per minute, I can tell you, I really hoped she’d find the next fad fast. Just enjoy your run, I thought to myself. Why do you need a little band to tell you all that pointless information about yourself?

That was in 2013. But today, wearable technology is now a booming, multi-billion dollar industry and our desire for data about ourselves is showing no sign of decline. In fact, consumer spending on wearable tech is estimated to hit $1.4 billion this year and $19 billion by 2018. And studies have found:

  • 80% of Internet users look for health information online.
  • 27% of U.S. Internet users had tracked health data online

18% had sought to locate others with similar health concerns via the Internet.

Essentially, we are becoming increasingly fascinated with information about ourselves.

At the same time, wearables are becoming ever more convenient, accurate, adaptable and integrated. Unlike prehistoric ‘wearables’ like the Medical ID bracelet, the majority of wearable devices on market now are consumer products, and take away the need to engage in personal doctor visits to get basic information such as heart rate, or blood pressure. And it’s only just begun. When it comes to our health and wellbeing, it’s clear that scientists and developers are just getting started.

Take Sonny Vu, creator of the first FDA approved glucose sensor iBGStarVu created a glucose meter that integrates with your phone and adjacently running app those measures, analyses, and alerts users on insulin levels. By integrating his product with a phone, something no one leaves the house without, Vu was able to create a product that “you don’t have to remember to use”. Vu’s product provides a remote monitoring service, which, as Vu puts it, ‘makes the doctor’s office seem archaic’.

At the recent ConsumerElectronics Show (CES 2015), we saw a large focus on smart watches, such as the Alcatel OneTouch – one of many playing catch-up with the Apple Watch. But is the smart watch the red herring of the wearable tech world? Are consumers just jumping on board to the next fashion gimmick? Do we really need another watch?

For those health obsessed consumers looking for the most intuitive wearable to help them monitor their wellbeing – then take a look at the AmpStrip – essentially a plaster and winner of ‘The Best at CES’ award. Unlike the clunky, charger dependent smart-watches, the AmpStrip can be worn but not felt and can measure endless data in comparison to the limited capacity of most smart-watches. What sets the AmpStrip even further apart is that unlike a watch, the user doesn’t feel like they need to remove it to sleep, shower, or dress. It can be comfortably worn all day because it easily sticks to your torso while it automatically tracks heart rate, activity,exercise load, skin temperature and posture and it can be wirelessly charged. Meaning you literally never have to take it off.

Considering the vast development of innovative wearable devices seen at CES, it seems the demand for wearable health tech is showing no sign of stalling. There’s certainly an appetite for the functionality wearable’s offer. But form is everything. The next challenge is for developers to find the most intuitive form to fulfill our desire to know our quantified selves.

Feature image by flickr/tomemrich and AmpStrip

ASB and Saatchi New Zealand Launch Snapchat ‘Snap Scholarships’

Monday, January 26th, 2015

ASB Snapchat

Following on from a series of successful social campaigns on Facebook (Like Loan) and LinkedIn (Ambition), ASB has launched its next social instalment, this time on Snapchat, further cementing their position as New Zealand’s most social bank.

The ASB Snap Scholarships campaign created by Saatchi & Saatchi NZ is designed to engage with tertiary students and apprentices on a platform they love using. The campaign will both entertain and reward followers while opening up a line of communication for them to connect with ASB to talk about their banking.

Saatchi & Saatchi’s Senior Digital Strategist, Ian Hulme said: “We already know that students are a notoriously hard audience to reach and they are numb to any media channel being used traditionally. So it wasn’t enough to just be ‘where the kids are’, we needed to do something authentic and entertaining, and most importantly, be true to the platform.”

Each week a series of scholarship challenges that have fun with Snapchat functionality will be released under the My Story section. From Snapchat users are directed to a purpose built, mobile optimised website,, to submit their answer and contact details – those who do so will be in with a chance to win anything from McDonalds and Spotify vouchers to festival tickets, PlayStation 4 consoles and iPhone 6 handsets.

“At ASB we are committed to communicating with our customers in the channels that are most relevant to them in their daily lives,” says ASB’s Head of Brand and Retail Marketing Shane Evans. “Snapchat is an exciting social media platform and is a unique opportunity to re-engage with tertiary students across the country as they enter the next phase of their financial lives.”

In addition to these weekly prizes, every individual challenge entered correctly also gains one entry into a draw to win the grand scholarship of $10,000 cash. This will be deposited into an ASB Tertiary account, which the winner can put towards their tuition fees or apprenticeship set-up costs.

The heroes of the campaign are cute Snapchat finger characters who deliver messages in both Snapchat and throughout supporting media, acting as quirky and likeable guides through the competition.

‘Snap Scholarships’ will be promoted over an 11-week period through a series of online and pre-roll videos, Spotify and Pandora activity, Radio on air ad-libs and Facebook promotions, encouraging people to add “ASBBank” on Snapchat.

Does Purpose Pay?

Monday, January 19th, 2015

Does Purpose Pay?

Image source:

This post was written by Janisa Parag, Senior Brand Strategist at Saatchi & Saatchi New Zealand. It first appeared on 

New Zealand retail giant,The Warehouse has recently announced it would stop selling all R18 games, a move that has surprised both share-holders and commentators alike. Chief Executive Mark Powell removed R18 games and DVDs from its 92 Warehouse and 77 Noel Leeming stores last month after concern over controversial scenes in the latest edition of Grand Theft Auto. Powell said the decision was driven by the company’s guiding principles and purpose, which include “making New Zealand a better place to live”

The Warehouse move was significant, because it put people before profits. The decision to pull R18 games from their shelves will reportedly cost the company in the region of $1 million. Alongside this, in August, The Warehouse also announced that it would introduce a ‘living wage’ for 4,100 of its retail staff, going above and beyond the legally required minimum, and guaranteeing an hourly rate of at least $18.50, at a cost of $6 million dollars to their business. But will these choices really prove to be expensive decisions for the retailer? Or will the fact that The Warehouse has remained true to their higher company purpose, deliver greater returns for the brand in the long term?

Research on the world’s 50 fastest growing brands, by Procter & Gamble’s former Global Marketing Officer, Jim Stengel, found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance. Identified in his book Grow, Stengel published a list of 50 brands, which have built the deepest relationships with customers while achieving the greatest financial growth from 2001-2013. Furthermore, investment in these companies known as ‘the Stengel 50’ would have proven 400% more profitable over the last decade than an investment in the S&P 500.

The research also identified that the fastest growing 50 brands touch on five fundamental human values:

  • Impacting Society: Affecting society broadly, from challenging the status quo to redefining categories.
  • Evoking Pride: Giving people increased confidence, strength, security and vitality.
  • Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
  • Inspiring Exploration: Helping people explore new horizons and new experience.
  • Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibilities.

Prior to the Global Financial Crisis, it seemed that all a brand had to do was focus on increasing profitability, no matter the cost. These days, people are far more discerning about when and how often they spend. To secure their share of wallet in a post GFC world, brands need to be able to demonstrate more than just an ability to ‘take costs down’ and have a clear purpose that goes beyond ‘selling more stuff’. Brands need to stand for something customers actually care about and then tangibly demonstrate that they share the same ideals as their consumers. If they can achieve this, then as Stengel’s research suggests, their customers will return the favour.

Time will tell if The Warehouse’s customers will do the same. Whatever the outcome, Powell’s decisions to stay true to purpose over short-term profit, is a bold and positive move for our market.

Saatchi NZ and ASB Bank Present the Best Ball Boys in the World

Thursday, January 8th, 2015

ASB Bank is celebrating its love of tennis by finding the best ball boys in the world for the ASB Classic international tennis tournament in Auckland, New Zealand. And who loves tennis balls more than Venus Williams? The answer may surprise you. Venus Williams takes on Svetlana Kuznetsova in an exhibition match like no other, ably assisted by three of the world’s biggest tennis (ball) fans: Oscar, Ted and Super Teddy.

Saatchi & Saatchi ECD Corey Chalmers said: “Dogs, tennis balls and global tennis stars. Surprisingly, a combination that hasn’t been put together before, something that Venus herself commented on when the dogs came out. Naturally we had a lot of fun making this and having Venus and Svetlana involved was a wonderful bonus for ASB and ourselves. We hope people will love this simple, charming idea as much as we do.”

About the ASB Classic and ASB’s love of tennis

ASB Bank has an enduring involvement with tennis in New Zealand as the major sponsor of the ASB Classic for 19 years. From helping to develop the ASB Tennis Arena in Stanley St Auckland, sponsoring regional tennis and the development of young players, to playing a part in ensuring some top seeded women tennis players appear at tournaments in New Zealand, ASB does it all for the love of tennis.

The 2015 ASB Classic is set to be the most anticipated one yet. Held over six days and featuring global superstars like Venus Williams, Caroline Wozniacki, up and coming star Sloane Stephens and the world number one doubles pair of Sara Errani and Roberta Vinci.

Executive Creative Directors: Corey Chalmers & Guy Roberts
Creatives: Thomas Marcusson, Phil Hickes, Antony Wilson
Senior Designers: Chris Leskovsek & Ross Davis
NZ Director of Operations: Heath Davy
TV Producer: Josh Forsman
Studio Manager: Tias Somers
Business Director: Teresa Davis
Senior Account Director: Michael Wood
Account Director: Campbell McLean
Production Company: Augusto
Director: Michelle Walshe
Executive Producer: Cass Avery
Technical Director: Leon Kirkbeck
Line Producer: Monique Nielsen
Senior Editor: Mariano Segedin
Music & Sound Design: Franklin Road
Sound Designer: Shane Taipari
Agency PR: Isobel Kerr-Newell
Event PR: Anthem

Head of Brand & Retail Marketing: Shane Evans
Brand Manager: Bianca Osborne
ASB Social media: Bhavika Rambhai

Category: Campaigns, New Zealand

Terry Williams-Willcock Appointed Digital Creative Director At Saatchi New Zealand

Wednesday, January 7th, 2015

Terry William-Willcock

Terry Williams-Willcock has been appointed Digital Creative Director at Saatchi & Saatchi New Zealand, further strengthening digital capabilities across the agency. He will lead a 22-strong digital department of coders, producers, UX designers and developers, alongside Lorraine Guerin, Director of Digital Production.

“One of our first initiatives as new ECDs was to find the right kind of leadership for our digital offering. Terry’s the perfect creative mind for the type of work we’re developing these days, whether it be digital experiences with depth, innovative storytelling, or genuinely useful apps. He’s a rare breed that can balance digital complexities with broader strategic thinking. He sees past a lot of surface ‘digi-fizz’ solutions and offers much more substance of thought and care for real business problems,” said joint ECD, Corey Chalmers.

Joint ECD, Guy Roberts added: “With clients like ASB already innovating with us on digital initiatives such as ‘Like Loan’; the New Zealand Defence Force using mobile apps like ‘Force-Fit’ for recruitment and some more exciting mobile work coming up with DB, we’re really proud of the integrated work coming out of the agency. We’re looking forward to partnering with Terry to help us take the work to the next level and deliver even more potent, effective ideas for our clients in the digital space.”

Terry joins Saatchi & Saatchi on February 2nd from the Clemenger network, where he has been for the last 10 years. Originally based in Wellington, he spearheaded the digital offering at Aim Proximity for clients including Telecom, TVNZ, Toyota, Royal New Zealand Air Force, IAG, Vodafone, and New Zealand Post. In 2011 he moved to Auckland to drive digital creative for the Colenso/Proximity companies, where he worked on award-winning and much loved campaigns like Westpac – ‘Impulse Saver’, BNZ – ‘Be Good With Money’, ‘Emotion Scan’ and Monteith’s – ‘Meat Pack Hunt’ for DB Breweries. Terry started out his career as an interactive designer in the UK, including stints at Arawak Interactive Marketing collaborating with Saatchi & Saatchi London, BBH, Craik Jones, and working directly with Sony Europe, Microsoft and BP on large-scale digital marketing solutions.

Terry said: “I am bloody excited about the opportunity to help lead the creative digital future for Saatchi & Saatchi NZ, working along side two of New Zealand’s most amazing creatives, Gus and Corey. There’s a really strong culture there, led by Nicky Bell. I feel Saatchi’s are on a roll at the moment with a load of hugely talented people and can’t wait to be part of it.”

Category: New Hires, New Zealand

Saatchi & Saatchi NZ Launches Defence Force ‘Force Fit’ Campaign

Friday, November 7th, 2014

To help new recruits get ‘Force-Fit’ in preparation for the entry level fitness test, the New Zealand Defence Force (NZDF) and Saatchi & Saatchi have come up with an innovative mobile app packed with training expertise from the armed forces.

The app will also be made available to the public as a free download for both Android, iPhone and in PDF form.

The NZDF is by necessity, one of the country’s fittest organisations.  Despite excellent fitness levels amongst the active members of the armed forces, recruiters around the country have observed a growing number of young New Zealanders, interested in joining the NZDF, not achieving the entry level fitness test.

“Fitness is a really important issue for us,” says the Chief of Defence Force, Lieutenant General (LT Gen) Tim Keating. “On any given day our people might be asked to push themselves and their equipment to their very limits as they respond to a crisis or catastrophe at home or abroad. So it’s something we take seriously and we make sure our people have the support they need to help keep them in top condition.”

“Defence Force personnel are passionate about New Zealand, that’s why they have committed to doing the extraordinary task of serving and working to keep New Zealand secure. We can see that keeping fit and staying healthy is a growing struggle for many New Zealanders, so we felt an obligation to do something that would not only help prepare our recruits, but could also inspire the whole country to join us in making fitness their mission,” says LT GEN Keating.

The ‘Force Fit’ app’s six week programme will help new NZDF recruit candidates get ready to take their initial fitness tests to join the Navy, Army or Air Force. It will also provide support to anyone wanting to improve their fitness levels and get into a good routine. The app is simple to use and is suitable for any fitness level. Best of all, it doesn’t require any expensive equipment or even a gym membership. It offers a back to basics, simple approach that the NZDF use every day to keep their force fit, and now, it’s accessible to all New Zealanders.

Slade Gill, Saatchi & Saatchi New Zealand’s Creative Director on the new campaign, commented, “It was important to present the Force Fit app in a way that stayed well clear of military stereotypes – boot camps, drills and all that ‘no pain no gain’ rubbish. This is about a modern, forward-thinking Defence Force sharing their fitness expertise with everyday Kiwis… and doing it in an inclusive, accessible way.”

As part of NZDF’s ongoing ‘Force-Fit’ campaign, a launch video clip, bus adshels, outdoor exercise events and ambient signage will also be appearing around the country from today to help encourage the nation to get outdoors and get active, with the support of the app. NZDF Physical Training Instructors (PTIs) will also be on hand at theFidelity Life Corporate Challenge series of events taking place in Christchurch, Wellington and Auckland this month.

Download the ‘Force-Fit’ app on Google play or App Store.

Watch the “Ambush” launch video clip.