Archive for the ‘New Zealand’ Category

Saatchi NZ Win Gold at WARC Social Strategy Awards

Tuesday, April 15th, 2014

Saatchi & Saatchi New Zealand has won Gold at the inaugural WARC Prize for Social Strategy in London for ASB’s ‘Like Loan’ campaign.

Saatchi & Saatchi’s Director of Strategy, Murray Streets said: “We’re thrilled to gain recognition for ‘Like Loan’ on the global stage. It rewards the vision and commitment of our client at ASB and all the hard work of our integrated team at Saatchi & Saatchi with our media partners, Carat.”

“It’s exciting to think that New Zealand is leading the way with this work and is among the best in the world at harnessing the power of social media for businesses and brands, driving real business results.”

ASB’s ‘Like Loan’ is a world-first in the financial services industry: a home loan rate powered by ‘likes’. It was an idea designed to thrive in Facebook that delivered a measurable return on investment. In 2013, over the course of a day the more ‘likes’ the rate received through the Facebook app, the lower it went. Each week one winner secured a year’s loan at the finishing rate. The campaign ran over four consecutive weeks and produced home loan rates as low as 1.15%.

The 2014 iteration of ‘Like Loan’ built on this successful platform, fusing social media and live TV commercials. In a ground-breaking move, the real-time decreasing rate on Facebook was integrated live into TV adverts on TVNZ channels TV One and TV2 throughout the evening – a first for a New Zealand brand. Experiential, social media, banners and radio streams also worked together to promote the live, dropping rate. The final rate given away was 0.0%.

In addition to the WARC prize, the 2013 ‘Like Loan’ campaign was also recently awarded Gold in the financial services category at the New Zealand Direct Marketing Awards and one Gold and two Silvers at the AXIS Awards.

The inaugural WARC Prize for Social Strategy set out to find the best examples of marketing strategies that drive conversation, sharing, participation or advocacy. Entries were asked to show how their strategies had delivered credible business results. In total, 18 papers, from 12 different markets picked up awards, winning a share of the $10,000 prize fund.

Category: Awards, New Zealand

A New Era for Saatchi & Saatchi Wellington

Monday, March 17th, 2014


(L-R) From Saatchi & Saatchi: Antonio Navas – ECD New Zealand; Nicky Bell – CEO New Zealand, Wendy Schrijvers, Business Director, Wellington; Damian Ferigo – COO, New Zealand

Saatchi & Saatchi New Zealand’s CEO Nicky Bell today announced that the agency’s Wellington office will be moving to new waterfront premises.

After more than 25 years on the corner of Courtenay Place and Taranaki Streets, Saatchi & Saatchi will be relocating the newly constructed Clyde Quay Wharf complex at Wellington’s former overseas terminal.

Nicky Bell said: “We’re thrilled to be making this move. It’s a new era for us in Wellington. We have a new team and now it’s time for a new space that better reflects of how the agency has evolved.”

Wendy Schrijvers, Business Director said: “This fresh, modern environment will be an incredible creative space for our people and clients. With its stunning views and environmentally sustainable, seismically sound design, Clyde Quay is the perfect new home for Saatchi & Saatchi in Wellington.”

Saatchi & Saatchi is scheduled to move in to their new premises in early August. As part of the move, Publicis sister agency Starcom will be joining Saatchi & Saatchi in their new location.

Saatchi & Saatchi New Zealand is a full service integrated communications agency that operates fluidly across both their Auckland and Wellington offices. Key clients include the New Zealand Defence Force, New Zealand Electoral Commission, Farmers Mutual Group (FMG), Porirua City Council, Telecom, Skinny Mobile, Toyota, ASB, DB Breweries, Air New Zealand, Coca-Cola Amatil, Sanitarium and Sealord.

Category: New Zealand

ASB ‘Like Loan’ Returns With An Innovative Edge

Thursday, March 13th, 2014

The latest iteration of the award winning ASB ‘Like Loan’ created by Saatchi & Saatchi New Zealand launched this week, debuting a NZ first, an integrated media campaign fusing social media and live TV commercials.

Every Monday for three weeks, Facebook users have the opportunity to win a special home loan rate determined by how many people ‘like’ the rate through a dedicated Facebook app between 6pm and 10pm.

In a ground-breaking move, the real-time decreasing rate on Facebook will be integrated live into TV adverts on TVNZ channels TV One and TV2 throughout the evening – no other brand in New Zealand has used this innovation before.

Experiential, social media, banners and radio streams will also work together to promote the live, dropping rate.

If a user enters the prize draw, and provided they meet ASB’s home lending criteria, they will go in the draw to win a special fixed term home loan rate determined that day based on the number of ‘likes’ accumulated. The lowest rate in 2013 was 1.1504%.

“ASB is excited to be offering Like Loan again and this time, pushing the boundaries even further with a new innovation to play to the growing consumer trend of cross-platform consumption,” says Anna Curzon, ASB’s General Manager of Marketing. “Research1 shows that more than 90 percent of people move spontaneously between devices and screens, which is why we are fusing the live, dropping rate on the Like Loan app with television adverts.”

“It’s a fantastic opportunity for three lucky home owners to win a great value fixed interest rate and who knows how low it will go?”

The 2013 Like Loan campaign generated outstanding results with over 27,000 total entries. 65% of participants were not ASB customers, indicating the initiative’s appeal to all Kiwi home owners and buyers.

The 2013 campaign was recently awarded Gold in the financial services category at the New Zealand Direct Marketing Awards and was awarded one Gold and two Silvers at the AXIS Awards.

Saatchi & Saatchi Credits

Cory Bellringer – Creative Group Head
Matt Sellars – Creative Group Head
Antonio Navas – Executive Creative Director
David Hunter – Senior Digital Creative
Francis Wu – Digital Designer
Megan Ying – Digital Designer
Teresa Davis – Business Director
Michael Wood – Senior Account Director
Brad Bateman – Senior Account Director
John Maloyd – Digital Account Manager
Tessa Denize – Account Manager
Brendan Haddock – Account Executive
Vinay Naran – Account Executive
Lorraine Guerin – Digital Production Director
Matt Couston – Digital Producer
Josh Forsman – Producer
Tias Somers – Studio Manager
Matt Skinner – Technical Lead

Saatchi & Saatchi’s #LikeLoan team in action.

 

Triple Gold for Saatchi & Saatchi New Zealand at Axis Awards

Monday, March 10th, 2014

Saatchi & Saatchi New Zealand picked up multiple Axis awards last Thursday night, including 3 Gold, 2 Silver and 5 Bronze for clients Tui, ASB and L&P. ‘The Waiting is Over’ for Telecom New Zealand, produced by Good Oil also received a Bronze in Craft for Visual Effects.

Particular highlights of the evening included the double gold for Tui ‘Beer Plumber’ in Screen Content/Viral Film and PR/Experiential, and the Gold for ASB ‘Like Loan’.

The success at Axis follows Gold and Silver digital gongs for ASB ‘Like Loan’ at last week’s Direct Marketing Awards.

CEO Nicky Bell said: “It was a great result for our team and our clients. We’re really proud that our winning campaigns are ones that successfully tackled big business challenges and generated real commercial results. Winning across a breadth of categories – social, digital, PR, viral and experiential – is also great evidence of our evolution as an agency. Antonio, the team and I couldn’t be more excited for the year ahead and the work we will do together.”

Executive Creative Director, Antonio Navas said: “Gratitude and love – on Thursday night we had our share of both. A perfect night surrounded by some the people who, on a daily basis, make Saatchi & Saatchi the best place in which to spend that third of your life. Thank you to our great clients; Bruno Mars would say ‘we’d catch a grenade for you’.”

Category: Awards, New Zealand

L&P Extend The ‘Summer Feeling’

Wednesday, March 5th, 2014

Coca-Cola Amatil has launched a new campaign in a bid to help extend the summer holiday feeling for L&P drinkers, after the return to work and University.

Starting from this week onwards, L&P is offering people around Auckland, Wellington and Christchurch a range of ways to hold on to that summer feeling in unexpected places across the three cities. People will be given the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off.

Saatchi & Saatchi Creative Director Guy Roberts said: “We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or Uni. You’re back at your desk and reduced to watching the best days of summer from your office or classroom window. For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

Wendy Rayner, General Manager, Marketing, CCA Amatil said: “L&P believe there’s no reason that summer feeling should end with the last day of our holidays and this inventive use of outdoor advertising is a fun light, hearted way of bringing this to life.”

The campaign will roll out over the next 6 weeks through a range of customised ad-shels, street posters and promotional partnerships.

Category: Campaigns, New Zealand

New Zealand’s 30 Nominations For The CAANZ Axis Awards

Thursday, February 20th, 2014

Saatchi & Saatchi New Zealand have received an impressive number of nominations for the CAANZ Axis Awards for 2014. The awards, to be held on 6th March at Viaduct Events Centre are about recognizing creative excellence in New Zealand.

The agency has 30 nominations within a variety of categories, including art direction and typography, ambient advertising, experiential and TV commercials. Work that has made the list of finalists include Tui’s ‘Always Something Brewing’, ASB ‘Like Loan’ and L&P Sour’s ‘A Bit Different Aye’ campaigns.

The entry process for the awards was unusual, as agencies were asked to ‘share the love’ via digital entries for rival agencies in the competition. The creativity and flair of Saatchi & Saatchi’s has received much positive review, with StopPress calling it a “magnificent effort”.

A full list of nominated works competing at this year’s Axis Awards can be found here.

Category: Awards, New Zealand

Tui Catch A Million

Monday, January 13th, 2014

As a proud sponsor of New Zealand Cricket, Tui Brewery has made sure there’s as much action in the stands as on the pitch with Tui Catch a Million.  For the 2013/14 season, Tui is giving cricket fans the chance to win a share of over one million dollars by wearing a special Tui t-shirt to the game – with the juicy orange carrot of winning $100,000 if they manage a one-handed catch in the crowd.

The result has been a sea of Tui orange at grounds and the first one-handed winner, Michael Morton in Hamilton on Jan 8th 2014 – with more to come.

Says William Papesch, Tui Marketing Manager: “Tui knows the occasion of watching cricket is as important as the game itself, and Kiwis don’t need much motivation to make things interesting in the stands. Still, a hundred grand gets the boys together pretty quickly, and the response has been phenomenal. This is a great collaboration with our agency partners – we’re all thrilled to see the campaign in action and really galvanise not just the cricketing community, but the nation.”

The promotion has captured the imagination of commentators, players, punters and media, with the first catch generating huge social media coverage and international news features in NZ, Australia, the UK, India, Pakistan and the US.

See the first winning catch here: http://www.youtube.com/watch?v=C4GBikzsLtI

 

CREDITS

Client: DB Breweries
Tui Marketing Manager: William Papesch
Tui Brand Manager: Tony Wheeler

Brand Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Antonio Navas
Creative Directors: Corey Chalmers, Guy Roberts
Creative: Will Papesch, Tony Wheeler, Phil Parsonage
Senior Designer: Sam Stradwick
Business Director: Paul Wilson
Account Management: Willie Lyons, Lucy Sparks

Shopper Marketing Agency: ApolloNation
Emma Henaghan – Client Services Director
Jason Kennedy – Account Director
Nic Turner – Account Executive
Nick Wilson – Senior Designer
Paul Dobbin – Creative Director

Media Agency: Spark phdiq

Digital Agency: Union Digital

Category: Campaigns, New Zealand

Saatchi NZ Share The Love

Thursday, December 12th, 2013

New Zealand’s Axis advertising awards recently launched their call for entries with a “Share the Love” campaign. The idea is for agencies to do a promotional film not for themselves, but a rival – and show what they love about them.

Saatchi & Saatchi New Zealand were given Colenso BBDO.

So ECD Antonio Navas stepped up in a love letter to Colenso with a bravura performance of South American exoticism… and sexy eyeball love.

Made with love by these Saatchi peeps:
Agency Producer: Anna Kennedy
Writers: Corey Chalmers, Guy Roberts
Director: Corey Chalmers
Editor: Ian Bennett
Graphics: Tomas Cottle

Category: Awards, New Zealand