Archive for the ‘Singapore’ Category

Singapore Shares: What Makes Great Content?

Friday, April 4th, 2014

Singapore Shares

Saatchi & Saatchi Singapore hosted an internal agency creative sharing session on Monday, with Account Director Tara Townsend tackling the question of ‘What Makes Great Content?’

The get together, initiated by Celevel Butler, General Manager of Saatchi & Saatchi Singapore, gathered creatives and planners for an overview of recent successful campaigns and a discussion on what makes engaging content that people want to share.

All successful campaigns are always based on a relevant insight or consumer truth about your target audience, said Tara in her presentation. What could be assumed as a ‘basic’ insight shouldn’t be ignored; it could be the starting point for a great idea. In the presentation, work by Durex, Cadbury and Toyota were showcased with Tara highlighting each campaign’s consumer learnings and the outcome for creative inspiration.

On the importance of such agency sharing sessions, Tara says, “Being up to date on relevant advertising topics and trends really helps me to be an information powerhouse for clients and helps with client rapport. I can also share these campaigns with creatives for inspiration or watch-outs – it’s all about empowering the agency with knowledge!”

Her hot tips for getting in the “know” are Adweek, Reddit and the Unruly Viral Video Chart.

Home page feature image: flickr/carlos maya

Category: Creative, Events, Singapore

‘Share the Love’ Social Enterprise Workshop

Wednesday, March 19th, 2014

Saatchi & Saatchi Singapore, in partnership with the Social Enterprise Association of Singapore, held a workshop on Friday, 14 March, to help local social enterprises build their brands using insights and methodology more often available to mainstream consumer brands.

“Social Enterprise is business that makes the world a better place, and the need for these organisations to be highly respected and highly loved by society is essential to their sustainable growth,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.

The full day workshop was attended by enterprises that benefitted entrepreneurs, the elderly, women’s interests, people with disabilities, and the financially disadvantaged. Topics included the understanding of Saatchi & Saatchi’s Lovemarks marketing methodology; learning to articulate a brand’s purpose through storytelling; and understanding of key tools and trends that can be leveraged to optimise social enterprise brands.

“Of late, corporations have become more aware of the need to be involved in ground up initiatives to create social impact in the community,” said Alfie Othman, Executive Director, Social Enterprise Association. “Saatchi & Saatchi’s ‘Share the Love’ workshop is an excellent example of how corporations can engage the social enterprise sector in a more structured and productive manner. We invite more corporations to support the local social enterprise sector.”

“We hope that through this initiative Singapore’s social enterprise community, and Singapore at large, will benefit from our experience in growing brands that people love,” said Andrew Bryson, Regional Director of Transformation, Saatchi & Saatchi Asia-Pacific, and one of the trainers at the workshop.

“An intensive and thought-provoking workshop by Saatchi & Saatchi’s fantastic team of trainers,” enthused Juliet Chan and Valerie Ng, participants and co-founders of Mumsfairy and Mums Massage, two social enterprise ventures that focus on wellness and wellbeing of mothers. They have inspired us to build Mumsfairy and Mums Massage into brands that are respected and loved! We are very excited to act on and bring all the great ideas generated to life. Thank you, Saatchi & Saatchi and the Social Enterprise Association, for organising this useful session.”

Other trainers at the workshop from Saatchi & Saatchi included Jonathan Daly (Regional Planning Director), Jennie Morris (Creative Director), and Ruth Ibbotson (Digital Creative).

Category: Events, Singapore

Dominic Stallard To Join Saatchi & Saatchi Singapore As ECD

Wednesday, February 26th, 2014

Renown Singapore-based creative, Dominic Stallard, will be joining Saatchi & Saatchi Singapore as Executive Creative Director as of April 2014. Stallard was previously Chief Creative Officer at LOWE Singapore, and replaces Bruce Matchett who retired from his position as ECD of Saatchi & Saatchi Singapore and Malaysia in December 2013.

“Dominic’s enthusiasm for creative ideas is something we wanted to bring to our agency. He’s got a fantastic track record of producing work that catches the attention of clients and consumers, and wins awards on the global stage,” says Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.

“The opportunity to develop interesting work for a great portfolio of clients is what attracted me to Saatchi & Saatchi Singapore,” said Stallard. “The agency has a great spirit and energy, and I look forward to growing its reputation as a hub for great creative ideas.”

Stallard has a career in advertising spanning 22 years. He has won awards at every major advertising show, winning Golds at the Cannes Lions International Festival of Creativity and Clio Awards, One Show pencils, D&AD, as well as Grand Prix at Spikes Asia, Mobius, Creative Circle, Dubai Lynx and Thailand’s B.A.D. awards. In 2008 Stallard was named one of the top 10 Art Directors in the World by The Big Won. He has been a judge at the Cannes International Festival of Creativity three times, and is on the Press Advertising jury at the Global D&AD Awards held in March 2014.

Category: New Hires, Singapore

#LoveTheSaatchiLife

Friday, February 21st, 2014

This week, Saatchi & Saatchi Singapore participated in the IAS’s (Institute of Advertising Singapore) inaugural Career Fair to attract the best young talent by showing them how Saatchi & Saatchi is the best place to live, work and play.

“We felt the best way to showcase this in the most vivid way possible was through photos and videos on Instagram. The account, @TheSaatchiLife, shows how we keep it real every day (a great bunch of real people working hard and playing hard).

We encouraged interested applicants to follow our Instagram account and asked them to create an Instagram video that creatively represents themselves and tell us why they think they are a good fit for our agency and hashtag it #LoveTheSaatchiLife.

The idea of showing students a slice of life at Saatchi & Saatchi also extended to the booth at the Career Fair. We brought throw cushions, plants and our cosiest furniture from our office to recreate the look and feel of the agency at the fair. Our friendly team also made a big effort to ensure students felt right at home with us.

Overall, our booth was a big hit. Our set up allowed us to engage a steady flow of students throughout the night in a relaxed and comfortable environment amidst the hustle and bustle of the Career Fair and have real conversations with those who were truly interested in advertising and Saatchi & Saatchi in particular.

The team had a lot of fun with this project and speaking with potential applicants. We can’t wait for the next one!”

Saatchi Singapore Welcomes Natalie Vander Vorst

Tuesday, February 11th, 2014

Saatchi & Saatchi Singapore has appointed Natalie Vander Vorst as Regional Director. She will lead the regional Mead Johnson account, overseeing brand development and driving business growth for the client effective immediately.

“Having someone as experienced as Natalie as part of our team will strengthen the work we do for our client and also improve our account management capability,” said Paul Roebuck, CEO of Saatchi & Saatchi Malaysia and Singapore. “I look forward to her insights and contribution.”

“I’m excited to have joined Saatchi & Saatchi in Singapore,” said Vander Vorst. “Creating emotionally compelling campaigns that make a difference in the lives of people is what matters, and I look forward to growing Mead Johnson as a leader in the market.”

Natalie Vander Vorst started her career at Procter & Gamble in the U.S. and after getting her M.B.A. in Marketing at the University of Chicago, she spent the next 15 years in advertising with Leo Burnett in Chicago; DMB&B, FCB, JWT in New York; and Ogilvy & Mather in Asia; building brands for several clients such as P&G, Kraft, Schick Wilkinson Sword and Unilever in global roles on both communications and new product development.

For the last several years, Natalie has been based in Singapore, working on regional and local integrated campaigns for Huggies, Kotex, Tang, Cadbury, Coca-Cola, Dove and Lady’s Choice, as well as leading the Unilever Food Solutions Dressings & Spreads business globally. Her previous role at Ogilvy & Mather involved new business development and leading integrated campaigns for a portfolio of clients including Philips, Mondelēz, Kimberly Clark and Unilever.

Category: New Hires, Singapore

1x1x100 – Rebuilding Bohol’s Schools

Tuesday, January 21st, 2014


Celevel handing over a check to Fr. Lito Masula
Source of images: raulgatal.blogspot.sg

As part of her 1x1x100 project, Celevel Ranoco-Butler, General Manager of Saatchi & Saatchi Singapore, has been fundraising since November 2013 to rebuild schools affected by a 7.2 earthquake in Panggangan Island, Bohol, Philippines. Since the natural disaster on 15 October 2013, grade and secondary students in the area have been learning in makeshift classrooms built of bamboo and tarpaulin.

In January this year, Celevel visited the rebuilding efforts in Bohol to donate the funds raised to the school rebuilding initiative – Bohol Friends Forever - and meet with the school’s teachers and engineers from the local office of the Department of Education.

1x1x100 is a social initiative by Saatchi & Saatchi Asia-Pacific that believes that each person within our agencies has the ability to make  a positive impact on the world. If you have a 1x1x100 story, or are interested in getting involved, get in touch with Cecilia Tay via email, or with our blog through Twitter.

 

 

How Creative Leadership is Shaping Up in Singapore

Tuesday, January 7th, 2014


Source: flickr/chooyutshing

This article by Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific, was originally published in the Singapore Business Review.

With a long-standing reputation of being a country with strong STEM skills (science, technology, engineering and mathematics), the Singapore government’s recent initiatives to grow global perception of Singapore as an entrepreneurial nation has highlighted the imperative for creative leadership.

Creativity is a valuable skill that lives beyond the traditional fields of art and design. It is no longer limited to aesthetics, but is seen as a way of thinking about the world, which in turn leads to innovation, entrepreneurship, increased sense of community and curiosity in life – things that contribute to richer and more robust societies.

The most successful brands in the world practice creativity within their organisations through creative leadership. They differentiate themselves by being purposeful about the greater good of society, they grow their businesses by harnessing the power of positive emotion, and inspire their people to perform at their peak.

Ideas are at the heart of what they do.

They don’t just aim to create products, services, experiences, brands – they aspire to create Lovemarks. These are brands that people feel passionate about and to which they feel a sense of loyalty beyond reason, beyond price, beyond product attribute.

To meet this growing business need for purpose-inspired brands, advertising agencies are becoming more integrated and less factional. Skill silos are being broken down.

Global expertise is being gathered into local hubs to offer a broad array of services, from digital and shopper marketing, to sustainability and social innovation. We recognise that clients are looking to access group thinking in terms of channels and how ideas live and thrive in the world.

Consumers want to be inspired though all touch points and have the ability to share it through multiple mediums. For companies, it is no longer just about Return on Investment.

It’s about Return on Involvement. We live in a participation economy in which the consumer is boss.

The blurring of lines between technology, ideas and design thinking has transformed the media and marketing landscape faster than any other business market. We live in the “Age of Now”.

Power has shifted from one to the many.

Velocity is everything: instant response, instantaneous delivery. There is a race to the future first, whether it is solutions to complex medical issues or getting a package delivered in double-quick time.

You have probably experienced this phenomenon yourself through apps, communication on social platforms, and using your tablet and mobile while watching programmes on your SMART TV. Singapore is one of the most digitally savvy and connected countries in the world.

It is also the hub of business for the Asia-Pacific region. This economy will continue to lead when more companies dedicate themselves to creativity and help make the world a better place through their innovative service or product offerings.

So often creativity is about looking at a problem in a new way and finding new ways to deliver solutions.

The future will be less about platforms of delivery and more about creating a unique, objective view that results in meaningful experiences for consumers.

Nothing Is Impossible through the power of ideas. Creative leadership can seed optimism into business and society. Creativity is a proficiency that can be learned, but requires the courage to make things happen.

Saatchi NDS: Singapore

Tuesday, December 17th, 2013

Here are some pics from the Saatchi & Saatchi New Directors’ Showcase screening in Singapore last week. Thanks to clients, friends, and fellow members of the creative community who attended and made this event possible.


Above, left to right: Paul Roebuck, Ays Tan, James Breeze, John Lui, Chris Foster, Wee Li Lin, Uma Tan


Above, top and bottom: The fabulous people of Saatchi & Saatchi


Above: Our welcoming crew, Caslyn, Kathy, Claudine, Amy


Above: Some of our guests at the Saatchi & Saatchi New Directors’ Showcase screening, Singapore


Above, left to right: Razali, Celevel, Eddie

Category: Events, Singapore