Archive for the ‘Singapore’ Category

Creative Technology Night Returns to Saatchi & Saatchi Singapore

Friday, August 1st, 2014

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Saatchi & Saatchi Singapore hosted their second annual Creative Technology Night on July 17, this time with a focus on mobile technology, following the success of their inaugural event that provided ‘hands on’ opportunities in new technologies.

In partnership with the Mobile Marketing Association, the agency dedicated the evening to speakers, activities and inspiring ideas that are tackling the mobile conundrum head on.

With keynote speaker Tom Eslinger, Saatchi & Saatchi Worldwide Director of Digital and Social, and others including Rohit Dadwal of the Mobile Marketing Association; Rahul Pandey, CEO of Bonzai; and Liam Winston, Managing Partner of Mobile Now, invited guests were treated to a night of mobile expertise.

In his presentation, Tom Eslinger extended his thoughts from his recent book Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design. He provided learnings from Mobile winners at the recent Cannes Lions International Festival of Creativity, and also shared “5 Things To Do Right Now” to make mobile part of daily life. Tom’s knowledge of worldwide trends and his gravitas as inaugural president of the Mobile Lions meant the evening was full of first class ideas and inspiration in understanding the mobile world.

Winston Hammill, Managing Director Asia Pacific for Concise Group, spoke on how brands can engage live audiences through mobile, with a focus on different mobile technologies used by top corporates and brands to encourage participation. The mobile technology on display aptly assisted Hammill in his discussion.

“Having speakers with such informed pedigree meant the night was guaranteed to brew innovation and inspiration. We see events like this as a valuable way to gain more insight into creating visually stunning and intellectually brilliant ideas for our clients. We look forward to what these nights will continue to bring the agency and the work we do,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.

Technology on show during the evening included Oculus Rift – a 3D virtual reality device, Cinime – in-cinema mobile technology, iBeacon and a 3D mapping station.

Other speakers and their topics of discussion were:

Rohit Dadwal Mobile Marketing Association (MMA), Managing Director, Asia Pacific
Mobile: New Consumers, New Opportunities. The new frontier of interaction and visual dissection of our environment through mobile technology.

Rahul Pandey Bonzai, CEO & Co-Founder
Can Creative Ideas Maximize the Potential of Mobile Media Buying? Creative ideas and media buying are two sides of the same coin. A solid partnership between these two wings of advertising creates the foundation for a winning mobile campaign.

Nicola Morelli MORE, Founder & Director
Fragility of Mobile: Not-so-obvious elements from a few common situations in mobile marketing. Conflation, Concavity and other fallacies are taken onto the Mobile Marketing domain to be discussed from a technical point of view.

Liam Winston Mobile Now, Managing Partner
Mobile Gaming – The Opportunity for Brands. The increased appetite for gaming and brands entering this sphere sees a burgeoning opportunity to engage the consumer above functionality based apps.

Sandra Ng Group Vice President of IDC
How a win-win partnership between CMOs and CIOs is an essential for brands to succeed in the new marketplace.

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Category: Creative, Digital, Singapore

Saatchi & Saatchi Named AOR for Petra Foods Limited’s SilverQueen and Delfi Top

Friday, July 25th, 2014

SilverQueen & Delfi Top

Saatchi & Saatchi has been named Agency of Record for two of Petra Foods Limited’s major brands – SilverQueen and Top – after a series of competitive pitching for the accounts involving multiple agencies. As part of this new assignment, Saatchi & Saatchi will drive the creative direction and strategy for both brands in South East Asia, with the account being led from the agency’s regional hub in Singapore.

“We felt that Saatchi & Saatchi delivered an exciting creative and strategic approach for both brands,” said Amos Yang, Chief Marketing Officer, Consumer Division, Petra Foods Limited. “Our consumers are young and vibrant, and in such a competitive confectionery market, Saatchi & Saatchi showed that they understand the opportunities to grow engagement with our audience.”

“Saatchi & Saatchi is very excited to be working on such iconic Asian brands like SilverQueen and Top. Consumers in South East Asia have strong emotional connections with local products, and we look forward to delivering meaningful and fun experiences to further strengthen these relationships,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.

Petra Foods has been delighting generations of chocolate lovers in the region for over 50 years, with SilverQueen and Top some of the most popular chocolate confectionery in Indonesia.

This is the first new business win for Saatchi & Saatchi Singapore under the creative leadership of ECD, Dominic Stallard, who joined the agency in April this year.

Category: New Business, Singapore

#saatchitechnight 2014 Speaker Line-Up

Thursday, July 24th, 2014

Tonight, Saatchi & Saatchi Singapore is delighted to host the following speakers at its 2014 Creative Technology Night. If you have any questions for our speakers, do tweet using the hashtag #saatchitechnight.

Tom Eslinger

Making Mobile Magic: Ideas, Execution and Innovation
Tom Eslinger, Worldwide Director of Digital & Social
Saatchi & Saatchi Worldwide

Tom Eslinger works across Saatchi & Saatchi’s worldwide digital capability, and has a global focus across network clients for integrated creative, strategy and operations. He is a multiple Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work. In 2012, Tom was the first President of the newly minted Mobile Lions, following his 2007 Presidency of the Cyber Lions. It was Tom’s fourth Cannes jury appearance, also serving on the 2002 Cyber and 2006 Titanium juries.

MMA

Mobile: New Consumers, New Opportunities
Rohit Dadwal, Managing Director, Asia Pacific Limited
Mobile Marketing Association (MMA)

A highly visible industry advocate with over 17 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry. Rohit has extensive expertise in the economics of mobile, direct and digital marketing, consumer privacy and the government regulation of markets. Apart from overseeing MMA’s activities in Asia Pacific, Rohit currently sits on the board of a number of member companies of MMA as well as the Digital Advertising Alliance (DAA).

IDC

The Creatively Innovative Partnership: CMO+CIO in the New Marketplace
Sandra Ng, Group Vice President
IDC

Sandra heads IDC’s Asia/Pacific Practice Group. She is responsible for thought leadership, deep-dive insights, and advisory content on IDC’s 3rd platform disruptive pillars of Cloud, Mobility, Big Data Analytics and Social. Sandra has established a keen following within the Asia Pacific media fraternity and is frequently quoted in leading regional business and trade publications.

bonzai

Can Creative Ideas Maximize the Potential of Mobile Media Buying?
Rahul Pandey, CEO & Co-Founder
bonzai

Rahul Pandey is a young and enterprising entrepreneur who has honed his skills in the telecom and media industries over the last 15 years. It is with this diverse and in-depth knowledge of marketing and its functions that he co-founded bonzai in 2011 – a niche ad tech solutions provider empowering brands to build interactive HTML5 creatives and smarter ads. Through bonzai, Rahul aims at combining his experience of brand management and digital media to create a platform for helping brands build seamless audience engagement on mobile medium.

MORE

Fragility of Mobile: Not-So-Obvious Elements from a Few Common Situations in Mobile Marketing
Nicola Morelli, Founder & Director
MORE

Nicola has been following Mobile Technology development for the past 15 years. As a user engagement strategist and digital media creator, he’s passionate about the technological applications to present challenges in problem-solving, utilities design, and branding. In two startup ventures, his team and him have been building, end to end, more than 40 projects related to Mobile Marketing: apps, websites, ads, landing pages, microsites. He’s now leading MORE, a creative digital house specialized in Mobile.

Mobile Now

Mobile Gaming: The Opportunity for Brands
Liam Winston, Managing Partner
Mobile Now

An international digital marketing specialist with passion for mobile and tech, Liam comes with considerable agency experience running integrated pieces of global business across AP markets, working between Sydney, Shanghai, Singapore, Delhi and most places en route. At Mobile Now, Liam splits his time between Singapore and Shanghai, focusing on leveraging the latest industry innovations to help clients develop cutting edge, yet sustainable mobile strategies.

Concise Group

How Brands Can Engage Live Audiences Through Mobile
Winston Hammill, Managing Director Asia Pacific
Concise Group

Winston has worked at the cutting edge of mobile app development for the last 4 years. He was an early evangelist in the development of mobile commerce apps for retailers. He graduated to building mobile commerce websites for a number of major brands in London. Winston now heads-up Concise Asia, the region’s leading digital agency specializing in interactive and dynamic apps for iPads in the events sector across Asia.

Category: Digital, Events, Singapore

Saatchi & Saatchi Singapore’s Creative Technology Night

Wednesday, July 23rd, 2014

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Following the success of its inaugural event in 2013, Saatchi & Saatchi Singapore will be hosting its second Creative Technology Night on Thursday evening, 24 July 2014, with a focus on mobile technology.

Co-hosted in partnership with the Mobile Marketing Association, the purpose of the event is to keep clients in tune with advancements in digital technology so that they can plan for the future, stay ahead of their competitors and continue to grow strong emotional connections with consumers.

The keynote speaker for the night will be Tom Eslinger, Saatchi & Saatchi Worldwide Director of Digital and Social, with a selection of mobile experts also sharing insights on topics like mobile trends in Asia-Pacific, mobile retail, mobile gaming, and consumer behaviour. The evening won’t be all talk, however. Participants will also have the opportunity to witness live demos and interact with technology such as Oculus Rift and iBeacon.

We’ll be releasing more information about the speakers and covering the event on the day on Twitter @saatchiasiapac. For those unable to attend, if you have any questions you’d like to ask regarding the future of mobile marketing, tweet us your questions using the hashtag #saatchitechnight , and we’ll try to get responses from our panel of experts.

Category: Digital, Events, Singapore

Cyril Bedat Joins Saatchi Singapore As Global Digital Director On Pampers

Friday, July 4th, 2014

Cyril Bedat

Cyril Bedat joins Saatchi & Saatchi Singapore as Global Digital Director, overseeing Saatchi & Saatchi’s digital work for Pampers worldwide. He adds to the digital capability of the agency’s Integrated Pampers Team announced earlier this year and will join Nick Morrell, Falk Fuhrmann, Paul Copeland and Tim Ball in driving the account.

Cyril moves to Singapore from Shanghai where he was based for three and a half years. Before joining Saatchi & Saatchi, Cyril worked in the luxury sector for more than eight years with Richemont, LVMH Watch & Jewellery division (TAG Heuer, Zenith, Hublot), and most recently at Fendi.

“Cyril’s experience in two very competitive sectors in our industry – both digital and luxury – makes him a valuable addition to our agency,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia. “He is a critical component in our ability to deliver effective digital campaigns to one of our biggest clients.”

“Cyril joins the team at an exciting time as we complete our ability to offer integrated global solutions in a mass digital context to the Pampers brand,” said Nick Morrell, Regional Business Director who also oversees the Pampers account in Asia-Pacific, Middle East and Africa.

In his role, Cyril will be driving global digital work for Pampers, managing activity from a CRM perspective with website and digital marketing programs, as well as implementing social media and viral initiatives.

GivexGet: Saatchi Singapore Supports The Special Olympics Athlete Leadership Program

Tuesday, June 17th, 2014

Saatchi & Saatchi Singapore

Staff and friends of Saatchi & Saatchi Singapore have raised more than $9,000 in support of Singapore’s Special Olympics Athlete Leadership Program (ALPs). The amount was raised during a fundraising event held at the agency’s Clarke Quay premises on 29 May, which encouraged participants to give a donation to participate in games and activities, and the opportunity to win a selection of great prizes like Scoot flights, next generation iPhone 6s and a Tokyobike.

The festive event, themed GivexGet, was attended by Suhairi bin Suhani, a Gold medallist Special Olympian in short track speed skating, who spoke briefly about the impact that ALPs have in developing leadership skills amongst aspiring Special Olympians.

“We’re glad to be able to contribute to a cause that develops leaders in Singapore’s sports people,” said Paul Roebuck, CEO of Saatchi & Saatchi Malaysia and Singapore. “Leadership skills are invaluable in all walks of life, and I’m proud that our staff, clients and friends have been generous with their time and money.”

Special Olympics Singapore is a non-profit organisation for children and adults with intellectual disabilities, dedicated to providing year-round sports training and athletic competition in a variety of Olympic-type sports. Its Athlete Leadership Programme (ALPs) recognises that individuals with intellectual disabilities have the potential and ability to develop leadership skills, and helps develop communication, social and leadership skills.

The main sponsors of GivexGet were Singapore Technologies Telemedia, Scoot, Tokyobike and Wanderlust Hotel.

Supporting contributors included Bitters & Love, Black Swan, Browhaus, Candid Signs, Chopsuey & PS Café, Coriander Leaf, DJ Owen S & Soul Fuel, Eat Train Love Personal Training, Fuse Audio, Hooters, Marriott Hotels & Resorts, Screening Room, Skinny Pizza, Spa Esprit, Starbucks, Strip, We Need A Hero, White Rabbit, Rubicon Wines, Tan @ Home, TLV Travel Ideas and W Hotel Group.

Category: Events, Singapore

Eukanuba ‘Play Fetch’ Clinches Bronze at AMES 2014

Tuesday, June 3rd, 2014

Saatchi & Saatchi Singapore’s Eukanuba ‘Play Fetch’ was recognized at the Asian Marketing Effectiveness & Strategy Awards 2014, winning Bronze in Digital Strategy (Social). The campaign highlighted the heart-wrenching issue of orphan dogs in shelter homes and enabled people to virtually show their support for these animals in a fun way.

The campaign maximized the return on involvement by developing a unique Facebook app that invited people to play a game of fetch live with the shelter dogs from their laptop. Every time someone played, Eukanuba donated food to Pets Haven Foundation Shelter in Melbourne.

‘Play Fetch’ experienced high engagement, with dog lovers spending up to 10 minutes interacting with the app and ultimately sharing the activity with 1.2 million Facebook users. With the support of traditional media, 3.4 million Australians were made aware of the campaign, 29 000 bowls of dog food was donated, but best of all, 100 orphan pets found forever homes. “Play Fetch illustrates how enticing people to engage meaningfully can deliver a big impact, even with a limited budget,” says Paul Roebuck, CEO of Saatchi & Saatchi Singapore.

Category: Awards, Digital, Singapore

Human Coupon Unleashed in Singapore

Wednesday, May 7th, 2014

In a game of ‘catch me if you can’, Virgin Active and Saatchi & Saatchi unleashed a Human Coupon into Singapore’s busy urban areas in a fun outdoor activation.

At 70 kilograms, 1.74 meters tall and running at a speed of 21 kilometers per hour, Virgin Active’s Human Coupon carried 300 opportunities for people to experience the fitness club’s range of group classes. All pedestrians had to do was catch the Human Coupon on the run to score a free trial to classes like Yoga, Pilates, Martial Arts and Zumba.

Saatchi & Saatchi Singapore created awareness around the event through flyers and on social media. The fanfare of ‘happily ever active’ through Singapore’s streets resulted in 42% of coupons snatched in the first two hours, and the number of class trials quadrupled at Virgin Active. 

Category: Creative, Singapore