Tonight, Saatchi & Saatchi Singapore is delighted to host the following speakers at its 2014 Creative Technology Night. If you have any questions for our speakers, do tweet using the hashtag #saatchitechnight.
Making Mobile Magic: Ideas, Execution and Innovation
Tom Eslinger, Worldwide Director of Digital & Social
Saatchi & Saatchi Worldwide
Tom Eslinger works across Saatchi & Saatchi’s worldwide digital capability, and has a global focus across network clients for integrated creative, strategy and operations. He is a multiple Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work. In 2012, Tom was the first President of the newly minted Mobile Lions, following his 2007 Presidency of the Cyber Lions. It was Tom’s fourth Cannes jury appearance, also serving on the 2002 Cyber and 2006 Titanium juries.
Mobile: New Consumers, New Opportunities
Rohit Dadwal, Managing Director, Asia Pacific Limited
Mobile Marketing Association (MMA)
A highly visible industry advocate with over 17 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry. Rohit has extensive expertise in the economics of mobile, direct and digital marketing, consumer privacy and the government regulation of markets. Apart from overseeing MMA’s activities in Asia Pacific, Rohit currently sits on the board of a number of member companies of MMA as well as the Digital Advertising Alliance (DAA).
The Creatively Innovative Partnership: CMO+CIO in the New Marketplace
Sandra Ng, Group Vice President
Sandra heads IDC’s Asia/Pacific Practice Group. She is responsible for thought leadership, deep-dive insights, and advisory content on IDC’s 3rd platform disruptive pillars of Cloud, Mobility, Big Data Analytics and Social. Sandra has established a keen following within the Asia Pacific media fraternity and is frequently quoted in leading regional business and trade publications.
Can Creative Ideas Maximize the Potential of Mobile Media Buying?
Rahul Pandey, CEO & Co-Founder
Rahul Pandey is a young and enterprising entrepreneur who has honed his skills in the telecom and media industries over the last 15 years. It is with this diverse and in-depth knowledge of marketing and its functions that he co-founded bonzai in 2011 – a niche ad tech solutions provider empowering brands to build interactive HTML5 creatives and smarter ads. Through bonzai, Rahul aims at combining his experience of brand management and digital media to create a platform for helping brands build seamless audience engagement on mobile medium.
Fragility of Mobile: Not-So-Obvious Elements from a Few Common Situations in Mobile Marketing
Nicola Morelli, Founder & Director
Nicola has been following Mobile Technology development for the past 15 years. As a user engagement strategist and digital media creator, he’s passionate about the technological applications to present challenges in problem-solving, utilities design, and branding. In two startup ventures, his team and him have been building, end to end, more than 40 projects related to Mobile Marketing: apps, websites, ads, landing pages, microsites. He’s now leading MORE, a creative digital house specialized in Mobile.
Mobile Gaming: The Opportunity for Brands
Liam Winston, Managing Partner
An international digital marketing specialist with passion for mobile and tech, Liam comes with considerable agency experience running integrated pieces of global business across AP markets, working between Sydney, Shanghai, Singapore, Delhi and most places en route. At Mobile Now, Liam splits his time between Singapore and Shanghai, focusing on leveraging the latest industry innovations to help clients develop cutting edge, yet sustainable mobile strategies.
How Brands Can Engage Live Audiences Through Mobile
Winston Hammill, Managing Director Asia Pacific
Winston has worked at the cutting edge of mobile app development for the last 4 years. He was an early evangelist in the development of mobile commerce apps for retailers. He graduated to building mobile commerce websites for a number of major brands in London. Winston now heads-up Concise Asia, the region’s leading digital agency specializing in interactive and dynamic apps for iPads in the events sector across Asia.