Archive for the ‘Singapore’ Category

Saatchi & Saatchi Singapore Win Gold and Two Silver at AD STARS

Thursday, August 27th, 2015


At the recent Busan International Advertising Festival (AD STARS), Saatchi & Saatchi Singapore was awarded Gold and two Silver for its ‘Inspiring Spirit’ campaign for low-cost airline Scoot, a subsidiary of Singapore Airlines. This adds to the Silver Lion the campaign won at this year’s Cannes Lions International Festival of Creativity.

Saatchi & Saatchi Singapore ECD, Dominic Stallard said, “It’s great to see this campaign pick up awards at AD STARS, especially considering the high standard of entries this year. The project was a peach to work on, and we’re very proud of the result. Saatchi’s keeps gaining momentum. It’s exciting.”

The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their branding, marketing and advertising that appeared very similar to Scoot’s. Implemented with Saatchi & Saatchi’s PR partner, SweeneyVesty, the campaign achieved over US$40 million in earned media, with the campaign being covered by more than 100 regional and international media outlets including CNN, Bloomberg, USA Today, LA Times and The Daily Mail.

Categories awarded were:

  • Gold: PR – Practices & Specialism – Brand Voice including Strategic Storytelling
  • Silver: PR – Product & Service – Finance/Services/Entertainment & Leisure/Travel
  • Silver: PR – Integrated Campaign led by PR
Category: Awards, Singapore

Saatchi & Saatchi Singapore Wins Silver Lion at Cannes

Friday, July 3rd, 2015


Saatchi & Saatchi Singapore has won a Silver Lion at the 2015 Cannes Lions International Festival of Creativity, together with PR project partner SweeneyVesty. There were a record 40,133 entries for Cannes Lions from around the world this year.

The client is low-cost airline Scoot, a subsidiary of Singapore Airlines. The Cannes Lion category is PR – Brand Voice (including Strategic Storytelling).

The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their branding, marketing and advertising that appeared very similar to Scoot’s.

Saatchi & Saatchi Singapore CEO Shannon Cullum said, “This proactive campaign was a bold move by Scoot and a good challenge for our team. Great creative thinking and creative work, combined with excellent campaign execution, delivered a stellar result.”

The campaign achieved over US$40 million in earned media, with the campaign being covered by more than 100 regional and international media outlets including CNN, Bloomberg, USA Today, LA Times and The Daily Mail. Scoot experienced a 33% lift in Google searches, and Facebook video views were up 43% from their previous peak.

Scoot CEO Campbell Wilson said, “It was great to work with the Saatchi & Saatchi and SweeneyVesty teams on this unique project. They have a real can-do attitude and their professional approach, creative thinking and tenacity really delivered.”

Dominic Stallard, Saatchi & Saatchi’s ECD said, “It’s great to be recognised for our work, and Cannes Lions is particularly special, but most importantly this campaign shows that award-winning ideas can have real commercial value for the client.

Category: Awards, Singapore

Saatchi & Saatchi Appointed Regional Creative Agency for FWD Group

Friday, June 26th, 2015

FWD Group

Saatchi & Saatchi has been named Creative Agency for FWD Group, the next generation insurance company which is on a mission to change the way people feel about insurance.

“The team at FWD is bold, smart, innovative and on a mission to transform the category. They’ve given us a brief that has our creative people fired up at the opportunity to start working with them and we couldn’t be more excited to get started,” said Shannon Cullum, CEO of Saatchi & Saatchi Singapore and Malaysia.

Tim Oliver, Chief Commercial & Marketing Officer, FWD Group added, “The team at Saatchi & Saatchi really impressed us with their knowledge, enthusiasm and shared belief in our mission to change the insurance category forever. Their creative insight and expertise complements ours, providing the perfect springboard for future success.”

The win will see Saatchi & Saatchi develop FWD Group’s brand communications in the region, with in-market work handled by local agencies independently appointed by each country.

Saatchi & Saatchi Thailand was appointed by FWD Life Insurance in Thailand as local agency in a separate pitch.

Mark Cochrane, CEO of Saatchi & Saatchi Thailand said, “FWD has a clear ambition to change the way people feel about insurance in Thailand and this presents a fascinating creative challenge. From the first meeting it felt like a great fit, so we excited to tell its story and create Thailand’s most loved insurance brand”.

Aman Kapoor, CMO of FWD Thailand added, “Saatchi & Saatchi has a track record of pushing creative boundaries which matches our desire to redefine the customer experience for the insurance industry. We cannot wait to see the result when their creativity and our passion combine, as new brand campaigns come to life.”

Experiential Marketing Takes Off Across Region

Tuesday, June 2nd, 2015

Campaign Asia takes a look at experiential marketing in Asia and highlights Scoot’s ‘Ultimate take-off challenge’ by Saatchi & Saatchi Singapore as a case study.  Here is the Case Study excerpt from the article:

Campaign Asia


Category: Campaigns, Singapore

Andrea Cid Illustrates Her #SaatchiSwitch

Wednesday, May 6th, 2015

Andrea Cid from Saatchi & Saatchi Singapore has made a #saatchiswitch to Saatchi & Saatchi London. She tweets (and illustrates) her experience at @65to44




Saatchi Switch: Ben Wight

Tuesday, April 28th, 2015

Ben Wight

Ben Wight is a copywriter from London currently working in Singapore as part of the Saatchi & Saatchi Switch programme. If you see him around, say hi, recommend some cool things to do in the region, and introduce him to more of Singapore’s “nice food”.

What do you do at Saatchi & Saatchi?
I’m a copywriter, I mainly work on Head & Shoulders. I’ve been at Saatchi’s for just over a year.

What was your first job?
My first ever job was working in a supermarket. I was a butcher, a baker and a candlestick maker. (That last one wasn’t true but I was also fishmonger.)

What led you on the path you’re on today?
I remember reading one of my reports from school, from when I was about 8, and I made an advert about vikings for one of the projects. Apparently it went well. So I guess since then it was kind of meant to be.

What are your Lovemarks?
RedBull, Nike

How did you hear about the Saatchi Switch program?
I didn’t. It was a surprise.

What are you looking forward to the most? What do you want to learn while you are in Singapore?
I’ve been looking forward to just meeting new people, eating new foods and experiencing a different culture. I’m also looking forward to trying to travel to some other parts of Asia while I’m here; it’s so easy to get around. Work wise, it’s interesting to see how a smaller agency in the network works – the UK office is pretty big.

Have you been in contact at all with your Singapore counterpart?
Yep, we sure have. We’ve given each other tips about everything there is to know or at least everything we know about the places we’re from. We still check up one each other when we can.

Do you have any advice for them for their London experience?
Work hard. Play hard.

If you have any time to do sight-seeing or activities, where are you going and what are you going to do?
I’m thinking of going to a couple other countries while I’m here. I’ve already booked a weekend trip to Bali! And also trying lots of nice food.

What’s your favorite ad (all time or currently?)
I don’t think I have a favourite ad of all time but I really like this series of ads for Panda cheese.

Award-Winning Creative Duo, Jeremy Chia & Fajar Kurnia, Joins Saatchi Singapore

Monday, April 6th, 2015

Fajar & Jeremy

Saatchi & Saatchi Singapore continues to energize its creative team with the hiring of award-winning duo, Jeremy Chia and Fajar Kurnia, who will assume the role of Creative Directors at the agency, reporting to ECD Dominic Stallard. The pair will work across the agency’s portfolio on local, regional and global clients.

“Bringing in Jeremy and Fajar is an important part of Saatchi & Saatchi Singapore’s creative revitalisation. They have the rare ability to win new business as well as major awards on real accounts. They understand the importance of digital communication and a killer concept. We’re very excited to have them onboard,” said Dominic.

Both Jeremy and Fajar began their careers at Saatchi & Saatchi (Jeremy in Hong Kong and Fajar in Malaysia), and they have gone to work at agencies such as iris Worldwide Indonesia, who they helped win Digital Agency of the Year and Ad Agency of the Year.

CEO Shannon Cullum said, “When you get the opportunity to include creatives like Jeremy and Fajar to your agency, you take it. Having talent of this caliber will enable us to showcase great creative work globally that is produced right here in Singapore.”

Jeremy and Fajar’s end-to-end thinking and their ability to successfully translate ideas across traditional, digital, mobile and e-commerce platforms is what gives them dynamism as a creative team.

This has translated to award-winning creative ideas across the region for brands like, Dove, Heineken, Levi’s, Mercedes-Benz, Singapore Health Promotion Board, Sony Unilever and Wall’s. Together, Fajar and Jeremy have won numerous awards including a highly-coveted D&AD yellow pencil, Cannes Lions, CLIO Awards, One Show and Effies.

Category: New Hires, Singapore

Steve Walls Joins Saatchi & Saatchi Singapore

Monday, February 23rd, 2015

Steve Walls

Steve Walls has moved from Ogilvy & Mather to energize and advance his creative career at ideas hothouse Saatchi & Saatchi Singapore as Head of Planning.

Walls is the first senior hire by Shannon Cullum since he took the helm as CEO of Saatchi & Saatchi Singapore in late 2014.

“Steve is here to do what he does best – make wonderful work,” said Cullum. “Inspired thinking begets inspiring creative, and I know Steve will quickly become essential to both our creatives and clients.”

Steve’s career has seen him develop effective and impactful strategies for both brands and agency. He has worked at AMV BBDO North America, JWT, “WhatIf”, BBH London/Singapore and Publicis, where his clients included BMW, Castrol, CNBC-Asia, JetBlue, Johnnie Walker, Nestle, SingTel, Smirnoff and Unilever.

“The Saatchi creative department is young, talented and hungry” said Walls. “I look forward to helping them create some awesome advertising on some equally awesome clients”.

Category: New Hires, Singapore